Founded with a long-history of care and humble beginnings in the 1880s, St. Joseph Aspirin has been a staple of households for generations as America’s first and most trusted aspirin for families.

To spread its brand promise to “put a little love in your heart,” Vina felt that the brand site should embody this. The site was designed to be a light-hearted educational journey for young and old alike. It was created to be an engaging way to understand the importance of daily low dose aspirin for heart health.