Satisfying?! Indeed!
Capitalizing on their famous candy’s slogan (“Snickers Satisfies”), Vina TikTokified a web site before TikTok was a thing.
The pitch was won with a simple mock-up of a giant finger that said “Pull my finger.” On mouseover, the finger moved and it farted.
Each day the site would deliver new bite-sized interactive, oh-so-satisfying content that could be passed along or downloaded for posterity.
It was so satisfying, it won an award.
Snickers for Atmosphere BBDO, 2005
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