Kodak came to Ogilvy with a new line of affordable, high-quality all-in-one printers that was said to save an average of $110 annually on ink costs. While the model of ink cartridge sales was similar to the disposable razor-to-razor model of price gouging, Vina (alongside her 360° creative team) chose to shed light on the savings by focusing on the positive inspiration of creative possibility via “Print Freedom.”

The result was a dreamlike, choose-your-adventure style experience that celebrated printing across multiple audiences.