Mattel engaged Ogilvy to create an interactive TV network that could leverage its existing properties alongside new content to allow girls of ALL ages to customize their experience every step of the way.

After immersing herself in all things g i r l, Vina realized that this is no such thing as “normal” when defining girls. Rather, each girl is UNIQUE and BEAUTIFUL and needs tools to know and express it.

Every interactivity on the site and network was thoughtfully designed to empower each and every girl.