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Stretching the Bounds of the 468x60, 12K Gif Banner Ad
While optimizing and cranking out a slew of 468x60, 12K banner ads via Adobe ImageReady (which no longer exists), Vina wanted more. She knew in her heart the 468x60 could be better… not so cookie-cutter.
In stretching the bounds, she and her clients found joy and success. She created “immersive” Java ads that allowed for more animation than a standard 12K could allow. And she ran some of the first interactive/expandable HTML ads on the internet for Disney.
She even created some radical “upper funnel” SelfCare branding ads in the space that is featured in Thom Forbes’ Webworks: Advertising book.
i-traffic, 1998-2000
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