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Peeking Into The Punk Pop Band’s Loser Journal
To tease American Hi-Fi’s “The Art of Losing” release, Vina imagined giving fans a look inside their album journal. This idea led to a site that felt handheld, personal and exciting. The unconvential navigation and page-to-page animation helped the site feel as radical as the punk pop band itself.
American Hi-Fi for Island Def Jam, 2003
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