Selling the Pure Magic of Omnichannel Personalization
In 2012, Vina got a call from a former Ogilvy co-worker.
”Hey, would you come help me whiteboard a strategy for AT&T? I work at Flashtalking, and we’re doing some pretty radical stuff.”—Josh Race, former Ogilvy co-worker and all-around awesome guy
That whiteboarding session (where Vina showed up with her 2nd-born child strapped to her chest in a Baby Bjorn, because that’s how she rolls) and intro to the AMAZING products at Flashtalking led Vina to a passion to tell the story of the pure magic of DCO (dynamic creative optimization) and later omnichannel personalization.
The bulk of her work there was crafting custom narratives for brands across all verticals that would help to win business and establish Flashtalking as a creative personalization leader in the @dtech space.
Flashtalking by Mediaocean, 2012-2022
Broad Approach to Mass Personalization
Custom Framework
Defining Individual Assets
Custom Variations
Utilizing the Same Assets Across Channels
Understanding 1st and 3rd Party Data Signals
A Closer Look at Lower Funnel Opportunities via 1st Party Data
Leveraging 3rd Party Data
Bringing the Strategy Together in Decisioning from Left to Right